聞說, WhenTea, WUSEI — What Changed, and What Remained?

 

WenShuo · WhenTea · WUSEI — Our Evolving Name

Our brand journey began with the name whentea — a simple question: when is the right time for tea?

It represented ease, accessibility, and everyday tea moments. We used it as a watermark on our early products.

As the brand developed, we introduced WUSEI, a more refined identity that reflects clarity, simplicity, and a modern lifestyle. The “W” from WhenTea remains as a link to our roots.

At the same time, we chose to keep the Chinese character 「闻」 in our visual identity.

「闻」(wén) means to sense, to listen, to be aware. It connects us to our cultural origins and represents mindfulness and subtlety — values that remain central to our brand.